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mailchimp vs klaviyo

When comparing Klaviyo vs Mailchimp, keep in mind that Klaviyo is a newer player on the market than Mailchimp. This could explain why Mailchimp has more users and is more popular than Klaviyo.

Nonetheless, Klaviyo has made a significant impact in their niche.

Difference klaviyo vs mailchimp

Mailchimp is an email marketing platform developed for all businesses, whereas Klaviyo is an email marketing platform made just for eCommerce.

Our top recommendation for email marketing software is Klaviyo. Klaviyo, an ESP created especially for online retailers, provides powerful tools to assist you in selling instead of merely sending emails.

If you’re interested in communicating with your clients via SMS as well, Klaviyo offers an SMS platform that coordinates with your emails for even better outcomes.

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klaviyo vs mailchimp Features

The primary features of Mailchimp and Klaviyo are somewhat similar. Both solutions essentially give you the ability to design, build, and automate email funnels.

However, features like segmentation, automation, A/B testing, reporting, and analytics are essential to getting the most out of any email campaign. Now that we have a better understanding of these crucial qualities, let’s compare them for Klaviyo and Mailchimp.

klaviyo vs mailchimp - Segmentation

Email segmentation, for the uninitiated, is the division of your email list into more manageable subscriber groups. This makes it considerably simpler to target particular clients with material that is personalized to match their needs. For instance, you might send different emails to your regular clients than you do to new subscribers. For instance, you're much more likely to want to send a welcome email to someone who just joined your email list than a discount to a loyal customer. Sending the identical email to everyone on your list is just not logical. Segmentation excels in this situation. A customized strategy for email marketing is essential. Actually, over 90% of US consumers believe that tailored content is extremely, at

Klaviyo Pros

When you first sign up for Klaviyo, you are immediately encouraged to create lists from your imported contacts. They recommend the following titles for your lists: engaged, unengaged, and new subscribers.

You can group subscribers based on their behavioral and/or transactional data using Klaviyo’s powerful segmentation tools. Klaviyo pulls data from your Shopify account (or whichever CRM you’re using) to segment your list based on how the prospect interacts with your brand.

This allows you to be as specific as you want with your segmentation, taking the personalization of your email campaigns to the next level.

For example, you could create a segment of people who looked at summer dresses more than three times in the last seven days.

Here are a few filters that can help you segment your email list:

People who purchase specific products.
People who only purchase at full price.
People who only buy with coupons.
People who only buy on certain days.

These are just a few examples, but the point is clear.

Mailchimp Pros

Mailchimp’s segmentation tools, on the other hand, are somewhat limited. Although you can segment your audience into smaller lists, you won’t be able to get as specific as with Klaviyo. Specifically, because behavioral tracking is not available.

It’s also worth noting that subscribers who appear on multiple lists are treated as separate contacts by Mailchimp. This means you could exhaust your contact allowance much faster, forcing you to upgrade (but more on pricing in a second).

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activecampaign vs klaviyo

Due to its simple integrations with such platforms, Klaviyo is a solution designed to serve eCommerce stores such as Shopify and Magento (E.g. Shopify integration). It also easily integrates with B2B and B2C companies by using custom websites.

On the other hand, ActiveCampaign is a cloud-based email marketing solution for businesses that want to connect with and engage their customers. It specializes in email marketing, marketing automation, and CRM for customer engagement. It also includes up to 300+ integrations to help with the process.

Still want to learn more about what each of these marketing solutions has to offer? Continue reading to see a detailed comparison of Klaviyo vs ActiveCampaign and how they can benefit your business.

campaign monitor or aweber

What are the differences between Campaign Monitor and AWeber?

What exactly is Campaign Monitor? Send out stunning email newsletters. Campaign Monitor makes it simple to acquire new subscribers, send them beautiful email newsletters, and view stunning results reports.

What exactly is AWeber? Email marketing is connecting people in extraordinary ways. It provides email marketing services to over 100,000 small business clients worldwide. It allows people to stay in touch with subscribers who have requested to be added to their mailing list.

Campaign Monitor and AWeber are both “Email Marketing” tools.

Campaign Monitor provides the following features:

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AWeber, on the other hand, offers the following key features:

Make your marketing funnel more automated.
Make and send emails.

gather subscribers.